About Our Association

San Diego Professional Tour Guide Association is a non-profit organization founded in 1999. We are composed of approximately 100 local tour guides, some of whom have over 25 years of travel industry experience, and many are multilingual.

Our talented guides are experienced in every area of tour guide work, including step-on tours of the San Diego area, meetings and incentive programs, team building, airport meet and greets, dine-a-rounds, etc.

Our Mission Statement:

To enhance the visitor’s experience in the San Diego region by ensuring a high standard of professionalism within the tour guide industry. We accomplish this by providing certified tour guides and field staff who are experts in the San Diego region.

Code of Ethics:

All members of this association pledge to maintain the maximum degree of professionalism by adhering to the association’s Code of Ethics:

  • Strive for excellence in all aspects of the profession and personally guarantee the integrity and accuracy of material presented
  • Extend professional respect and a spirit of cooperation to fellow guides
  • Maintain loyalty to the companies that contract for our services and protect the confidentiality of proprietary information
  • Uphold the association’s philosophy of aspiring to excellence through a program of certification and continuing education.

Professional Affiliations
San Diego Convention and Visitors Bureau
National Federation of Tourist Guides – USA
San Francisco Tour Guide Guild

Meetings & Activities
The association is always organizing new familiarization (FAM) Tours, workshops and networking mixers throughout the year, so please check back here for additional details.  If you have an idea for a fun activity, great FAM tour or guest speaker, please contact our FAM  Tour Chair or Meetings Committee Chair.

Member Meetings:
The San Diego Professional Tour Guide Association holds regular meetings which feature guest speakers from the local San Diego tourism industry.  Please check with us regarding meeting location and times.  The business portion of the meeting typically runs from 6:00 to 7:00 p.m., followed by our guest speaker (if applicable) for the month.

All members, guests and prospective members are invited to attend.

Familiarization Tours:
The San Diego Professional Tour Guide Association offers familiarization (FAM) tours regularly to our members, which are an invaluable resource for helping our member guides become experts in the San Diego region.

Guests are welcome on select tours; however, additional charges may apply, and we also prefer that all guests are employed in the tourism industry.

Mixers And Social Outings:
The association regularly sponsors networking mixers as well as other fun and beneficial social outings for our members. To submit any ideas, or for more information, please contact us.

Educational Workshops:
San Diego Professional Tour Guide Association sponsors educational workshops throughout each year.